6 Factors That Affect Your Search Ranking: Google’s ranking factors change from time to time so that Google can provide even better search results to its users. However, there are several key factors that play an important role in ranking your website on Google.
Here are 6 Factors That Affect Your Search Ranking:
1: Content will always be king
The only way for Google to know who you are and what you do is through the content of your website, which means that it is the most important ranking factor. Google only values great content that is informative and interesting. It is important that the content on your website is unique and relevant to your business. However, well-written and up-to-date search engine optimized content is the key to driving traffic and outperforming the competition. Content optimization is a broad topic with many interrelated sections, but it is important to rank well in search results.
2: SEO friendly URLs
SEO-friendly URLs are comfortable, easy to understand, and clean URLs. URLs should be structured, clear, and avoid random text. For example, our real estate agency website is the URL www.resourcetechniques.co.uk/Services/Websites-for-Estate-Agents. This clearly indicates that the website is a service page and that the content is intended for a “real estate agency website”. Try to keep your URL as simple and clear as possible.
3: Title and title tags
Titles and title tags play a huge role in optimizing your website for Google. With all the content on your website, Google should be able to see which keywords and key phrases are most important to you. You can do this by inserting these words and phrases into this tag.
There are several header tags that you can use to highlight content, H1, H2, H3, etc.
4: Optimize your content for the right keywords/phrases
You need to plan and research which keywords/phrases are right for you and then use them throughout your website content. The keywords/phrases used must be relevant to your business (eg Real Estate Agent at Barnet, if you are Real Estate Agent at Barnet).
5: Speed is important
Page load speed is very important for any website. Your website will load immediately. If a website takes a long time to load (and when I say long, I mean just seconds), users are likely to give up and leave the website. This not only means you lose potential customers but also negatively impacts your SEO.
6: Use an XML sitemap
An XML sitemap makes it easy for Google to crawl and index all the web pages on your website. Sitemaps also help Google understand your content and the layout of your website.